Learn from Industry Veterans
Our expert-led programs connect you directly with seasoned professionals who've navigated the challenges you're facing. Real experience, practical guidance, measurable growth.
Connect with Our ExpertsMeet Your Mentors
Each instructor brings decades of hands-on experience from leading organizations across Ireland and Europe. They're not just teachers—they're practitioners who continue working in their fields.
Cormac Brennan
Senior Strategy Consultant
Fifteen years analyzing competitive landscapes for Fortune 500 companies. Cormac spent eight years at Accenture Dublin before establishing his consultancy practice. He specializes in market positioning strategies and has guided over 200 businesses through major competitive shifts.
Siobhan O'Malley
Market Research Director
Currently leads competitive intelligence at a major tech firm in Cork. Siobhan developed the framework we teach for rapid competitor analysis. Her background includes roles at Kantar and Ipsos, where she managed multi-million euro research projects across 12 European markets.
Eamon Fitzgerald
Business Development Executive
Built three successful startups by mastering competitor analysis early. Eamon's approach focuses on finding market gaps through systematic competitive research. He currently advises the Enterprise Ireland accelerator program and has mentored over 150 early-stage companies.
Our Teaching Approach
We don't believe in theory-heavy courses that leave you wondering how to apply what you've learned. Every session starts with a real business challenge. You'll work through actual case studies, analyze live competitors, and build frameworks you can use immediately.
- Live competitor analysis sessions using current market data
- One-on-one feedback sessions with industry mentors
- Small cohorts (maximum 12 participants) for personalized attention
- Monthly follow-up sessions for six months after completion
- Access to professional analysis tools and databases
Your Learning Journey
We've refined this process over five years of working with professionals at every career stage. Each phase builds on the previous one, creating a comprehensive foundation you can rely on throughout your career.
Foundation Assessment
Your mentor conducts a detailed review of your current analytical skills and career objectives. This isn't a generic questionnaire—it's a 90-minute conversation that maps your specific learning needs and identifies the competitive challenges most relevant to your industry.
Hands-On Application
You'll immediately start working on real projects. Week two, you're analyzing actual competitors in your field. By month one, you're presenting findings to your cohort and receiving detailed feedback from both peers and instructors who've done this work professionally.
Advanced Integration
The final phase focuses on advanced techniques and strategic applications. You'll learn how to present competitive insights to executives, integrate analysis into business planning, and develop systems for ongoing competitive monitoring that actually get used.
Ongoing Mentorship
Your relationship with your mentor continues beyond the formal program. Monthly check-ins help you apply new techniques, troubleshoot challenges, and adapt your approach as your career evolves. Many participants maintain these relationships for years.
Ready to Learn from the Best?
Our next cohort starts September 2025. We're accepting applications through July, but spaces fill quickly—especially for our most popular tracks. Schedule a conversation with one of our program directors to discuss your goals.
Schedule Your Consultation